Brand

Screens

12.A. Style

11.A. Style
  • Prototypes: Showcase the product in action, highlighting real interactions, flows, and transitions as they would occur in use
  • Wireframes: Showcase how the product works, focusing on system logic without visual distraction, these can be in a neutral or monotone color treatment
  • Perspective: Screens may be treated with a flat or isometric perspective

12.B. Use in layout

11.B. Use in Layout
  • Scale: Screens may appear in full or cropped within a layout
  • Stacking: Screens can be stacked, add a stroke and drop shadow in neutral 2 color (blur: 40, spread: -10, opacity: 20%) to differentiate between screens with similar backgrounds
  • Bezels: Use bezels when showcasing a specific use case, a realistic phone bezel is used for prototypes while a simplified flat graphic is used for wireframes
  • Stroke: Strokes can be added to screens if their background blends in with the design

12.C. Misuses

11.C. Misuses
  • Distorting the screen ratio through stretching, squeezing, or incorrect scaling
  • Mixing flat and isometric screen treatments within the same composition
  • Using colored, harsh, or excessive drop shadows
  • Cropping screens in ways that remove essential UI context
  • Placing screens over busy patterns, illustrations, or backgrounds that reduce legibility
  • Placing multiple product screens in a random or cluttered arrangement